We started with a technical audit of the website, an assessment of rankings in Google and Bing, as well as competitor analysis. This allowed us to identify growth opportunities: we realized that the site could cover more target queries by scaling its structure and adding new pages.
Our goal is to position Overcode as an expert in web and mobile application development, providing clients with comprehensive answers to their queries. At the same time, every step of the visitor’s journey should guide them toward making a decision to cooperate.
Together with the optimization of commercial pages, case studies, and blog content, this simultaneously helps maintain the website’s visibility for general IT topics while also covering highly specific business needs. The purpose of this logic is to improve rankings and convert targeted traffic into leads.
Our experience in SEO для IT-outsourcing allowed us to immediately account for the shift of search results toward AI-driven systems. Therefore, the strategy included content structured in a way that enables AI systems to identify Overcode as an expert source. Why? This brings targeted traffic from ChatGPT, Gemini, and other LLMs.
To achieve our goals and KPIs agreed with the client, a comprehensive approach was required. At the core was a deep SEO audit of the website, and the strategy then expanded in three directions: creating niche content, strengthening E-E-A-T pages, and building a high-quality backlink profile to increase Overcode’s authority.