5 stars review based on Clutch
Oda House is an atmospheric New York restaurant offering a wide range of traditional Georgian dishes – from khachapuri and khinkali to original Georgian desserts.
Oda House is a Georgian restaurant with two locations in New York (Brooklyn and Manhattan). The restaurant offers a wide range of traditional Georgian dishes – from khachapuri and khinkali to original Georgian desserts.
Oda House hired us to improve the website's visibility in Google search results so that more potential customers could find the restaurant when searching for Georgian restaurants in New York.
The team started building the SEO strategy with niche analysis and keyword research.
Since we understood the client’s expectations from SEO and potential difficulties in converting traffic, we needed to research the competition, how competitors get traffic, Identify opportunities for growth on the client’s website, determine the growth potential of organic traffic and the value of this traffic for the client’s business. At the beginning of the work, our goal was to understand the traffic-generating page typologies and the time to result and to get information on whether this traffic would bring business value to the client. That is, whether it is possible to convert a website user into a restaurant visitor/delivery customer since there are various restaurant aggregators, food delivery services, review platforms, etc., in the search results.
Since there is quite a specific user experience here, we realized that it would be very complicated to increase the rate of table bookings solely through content and increased traffic.
We can highlight several key points in our strategy:
– we divided restaurant locations into separate landing pages, as there are corresponding keyword clusters;
– to increase conversion, we created a menu page and worked on the content structure;
– optimized and worked with Google My Business;
– We paid much attention to local link building (various review platforms, culinary blogs, restaurant reviews, etc.).
Key stages of work:
≈ 300 Bookings from the website/ month
≈ 6,000 Commercial traffic / month
73% Priority keywords in the TOP5
Organic traffic per month
Number of conversions for "Booking a table in Manhattan"
Website positions for several keywords
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