We started working on the project with an in-depth analysis of the company’s expertise, case studies, and competitor analysis. This helped us understand CloudFlex’s customers in detail, who makes the decisions, and who we will target when promoting the site. Also, at this stage, it was critically important to prioritize the services around which we will build a funnel using content.
Our expertise and experience in SEO for IT helped to develop a strategy for obtaining the fastest result.
Our global goal was to create website content that reflected the company’s expertise in a way that would allow the decision-makers to evaluate it.
We achieved our goals by developing an extended site structure of relevant commercial keywords. The content on the pages is built according to the company’s ICP, moving to content marketing, we designed sets of articles for priority services.