SEO for IT

SEO for CMS Development Company

Bits Orchestra
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5 stars review based on Clutch

Bits Orchestra helps businesses in the US, UK, and Europe implement, modernize, and scale CMS solutions and web portals.

  • The company name: Bits Orchestra
  • Niche: CMS development, Web portal development, Kentico Development
  • Average monthly budget: $2 500
  • Promotion region: US, UK, EU
  • Project length: July 2025 − Present
Client:

Bits Orchestra is an outsourcing software development company specializing in CMS platform development, integration, and migration, CRM, DXP solutions, and web portals.

The company’s services include development, support, modernization, and migration of projects on Kentico, Umbraco, Sanity, and Strapi.

In addition, Bits Orchestra helps businesses scale and improve digital products, creating custom solutions tailored to clients’ needs. One of the team’s key strengths is deep expertise in everything related to portals, CMS development, and integration.

Goals

Goals and objectives supplied by the client

Bits Orchestra approached us at a stage when the company's priorities were changing. The company already had solid expertise in CMS development, but the website structure did not cover all of the business's priority areas, while some existing pages required further improvement.

Since promoting companies like this comes with its own specific challenges, we developed a clear action plan based on our experience in SEO for IT outsourcing.

The main objectives were:

  • increase the total number of leads from organic search;
  • increase the volume of targeted organic traffic to the website;
  • expand the website structure with new pages for the company's priority areas − CMS, CRM, Web Portal Development;
  • bring priority target keywords into the TOP of search results;
  • further develop and optimize existing landing pages.
  • 1 Top 10 rankings (US, UK, EU) for priority keyword clusters.
  • 2 Website structure expansion for CMS Development, Integration, Migration, Web Portal Development, and CRM.
  • 3 Growth in the number of leads from the organic channel.

Open up SEO potential your business!

Our contribution to the project

1

Strategy of SEO promotion

We started working on the project by analyzing Bits Orchestra’s expertise, reviewing the company’s existing case studies, and analyzing competitors in the US, UK, and EU markets. Based on the competitor analysis, we understood which direction would be best to take when expanding the website structure.

At this stage, we prioritized the areas around which we built the website structure: CMS Development, CMS integration and migration, and web portal development. We achieved the set goals by building a broad website structure around different variations of relevant commercial keywords while simultaneously improving existing landing pages.

Key stages of the project:

  • collection and clustering of the semantic core for new pages;
  • website structure expansion;
  • on-page optimization of commercial pages, case studies, and blog;
  • conducting a technical SEO audit of the website;
  • developing a link-building strategy.
2

What was done

During the first months of our collaboration, we:

  • completed a comprehensive SEO audit of the website;
  • expanded the website structure with new clusters;
  • optimized existing commercial pages and case studies;
  • collected and clustered the semantic core;
  • prepared SEO requirements for creating new content;
  • optimized the website for AI and LLM systems;
  • added the necessary E-E-A-T elements to increase trust in the website;
  • set up monitoring of SEO performance and indexing.
3

Conclusions

  • Already within the first six months, the new pages began actively ranking in Google and gradually receiving targeted organic traffic. This confirmed the correctness of the chosen website structure expansion strategy: pages targeting new clusters were indexed and reached the top of search results faster than anticipated in the initial plan.
  • At the beginning of the collaboration, the website generated 1–2 leads per month. After 8 months of work, this figure increased to 3–5 leads per month, meaning that the conversion of organic traffic into leads grew along with its volume − the new pages began bringing in targeted visitors ready to submit an inquiry.
  • A significant number of technical SEO errors that negatively affected the website's indexing and rankings were eliminated, including issues with loading speed, duplicate pages, and incorrect markup. After optimization, the website began to perform more stably, while search engines crawled and indexed new pages more efficiently, which accelerated their indexing.
  • The website's content was optimized in accordance with Google requirements and AI search systems (structured data, clear answers to user queries, E-E-A-T signals). As a result, approximately six months later, the website began regularly appearing in AI Overview and receiving additional organic traffic from a channel that competitors had not yet fully captured.
  • After several months after the launch, the new SEO pages began not only attracting organic traffic but also consistently generating new leads and inquiries. This confirmed the scalability of the approach: the website structure can continue to be expanded with new areas using the same model.

The results

1

+110% website impressions

2

+70% website clicks

3

75% of priority keywords in the TOP 10

We are ready to decide the most difficult SEO task!

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