5 stars review based on Clutch
Yato24 is a mono-branded online store selling YATO brand power and hand tools in Ukraine. The company is a distributor of the Polish manufacturer of high-quality tools, Yato.
Yato24 is a mono-branded online store selling YATO brand power and hand tools in Ukraine. The company is a distributor of the Polish manufacturer of high-quality tools Yato.
We started our cooperation at the stage of website development. The main tasks were:
At the beginning of our cooperation with the client, we described the specifics of promoting such online stores in detail. Let’s briefly outline why a mono-branded store is challenging to promote. One of the main reasons is that the factor of assortment width is very significant for both the end user and search engines. Google’s logic is as follows: the more products of different categories and brands on the website, the more beneficial it is for the user and the more satisfactory it is for their search intent. There are a lot of products in the desired category, which means that a person will definitely like some of them.
However, even though it is difficult for such stores to count on top positions for general high-frequency keywords (which do not contain a brand component), such as “buy tools,” it is possible to increase the amount of organic traffic to a mono-branded website by a multiple amount. We’ll show you how to do this using the example of our client Yato24.
First, we started by analyzing the product range of this brand, its popularity in Ukraine, and current competition. We needed to understand how much organic traffic could be generated and what resources would be required. It is crucial information that helps to understand whether SEO, as a promotion channel, will be profitable for the business and meet the business owner’s expectations. Based on the data obtained, we built an SEO strategy and formed the required budget for the first year of SEO work.
Our global goal was to design and optimize the structure, content, and website so that the user could easily find the products and information he was interested in and not return to Google’s search results. The primary focus was on promoting the product category (keyword + brand) and product cards.
Our expertise and successful experience in SEO e-commerce optimization helped us to formulate a strategy to get the fastest possible result.
Key stages of work:
≈ 1150 Transactions per month
≈ 30,000 Unique users / month
≈ 820,000 Website impressions / month
Organic traffic and conversions / month
TOP pages by the amount of organic traffic
Website Performance / month
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