SEO A Personalized Approach to Every Client During Website Development for a New Business

Establishing the SEO foundation Accelerating your path to the top Strategy and planning Individual approach
SEO
Decision

Why SEO Matters During Website Development

The ideal time to build the right structure and set up performance tracking for future organic traffic is before writing the first line of code.

Reach out to us if you’re planning to launch a new website or preparing an e-commerce store, IT product, or SaaS platform for release.

We can join at any stage of SEO development for a new website to build a solid SEO foundation before launch.

  • Prototyping
  • Technical Specification
  • UX/UI Design
  • Frontend Development
  • Development
  • Releases
  • 1
    The right structure should be in place from day one
    We build the site structure, URLs, and semantic core from the start so it can enter Google’s index fully optimized, without the need for costly rework after launch.
  • 2
    The technical foundation is built without errors
    We set up SEO requirements during the website launch, defining requirements for page speed, mobile performance, and structured data as early as the technical specification for developers, helping prevent common indexing issues.
  • 3
    Faster Rankings – Lower Costs
    A website launched with a solid SEO foundation can gain rankings and traffic faster, while helping the business save the budget that would otherwise be spent restructuring the site after launch.
Directions

Our SEO Expertise Before Website Launch

Personalized SEO website promotion and solutions tailored specifically for your business.
SEO-services     SEO-services     SEO-services

SEO for E-commerce

We offer SEO for e-commerce websites even before they launch

  • we analyze the niche and top-ranking competitors;
  • we develop the catalog and category structure;
  • we develop a semantic core for product pages;
  • we optimize structured data and the logic of faceted navigation.

 

Are you planning to expand your catalog after launch? We’ll build a structure that can grow with your business from day one.
SEO-services     SEO-services     SEO-services

SEO for IT Companies

To help your IT product reach the top of search results, at Octopus Agency we:

  • we analyze the niche and competitors;
  • we research the ICP and the specifics of the B2B sales cycle;
  • we develop a structure for Services, Technologies, and Solutions;
  • we define technical requirements for developers at the specification stage.
We focus on your business’s MQLs and SQLs before the website launches, so development is geared toward lead generation from the start.
SEO-services     SEO-services     SEO-services

SEO For Startups

Launching an ambitious new project in an emerging market is always a challenge for both founders and the marketing team. We’re ready to build your SEO strategy before the website’s first release.

 

Are you operating in a market without clear competitors? We know how to uncover traffic opportunities even in these conditions.

What SEO Problems We Help You Avoid Before Launch?

Most SEO issues arise during the website planning stage. Fixing them after launch is always more costly than making the right decisions from the start. We focus on three key risks.

Website Structure Issues

An overly flat or deeply nested site hierarchy can make indexing and the distribution of link equity across pages more difficult.

We develop a well-structured semantic core

Without analyzing search volume and query intent, pages may target irrelevant or overly competitive keywords, reducing the effectiveness of SEO efforts.

The user experience is not optimized

Poor navigation, slow loading times, and a lack of mobile optimization can affect user behavior and Google rankings.

We know how to create working tools for your business

Our SEO expertise helps your business get indexed faster and achieve higher rankings in Google search results. We provide comprehensive SEO services during website development for projects of any scale.

See all cases
Case

We provide comprehensive SEO for IT companies from the launch stage.

The average monthly budget – $2,500.

SEO-на-етапі-розробки-сайту-для-нового-бізнесу

We have been working on the project since July 2025, with a particular focus on expanding the website structure with new pages targeting the client’s priority areas, including CMS Development, CMS integration and migration, and Web Portal Development.

At the beginning of our collaboration, the focus was on collecting and clustering the semantic core for new pages, making on-page improvements to existing landing pages, and conducting a technical SEO audit — exactly the areas of work that are most effective to address before launching new sections of the website.

Results after 12 months of collaboration for a website in the CMS/CRM development niche:

  • Search impressions grew by +110%
  • Site clicks increased by +70%
  • 75% of priority keywords reached the TOP-10

REVIEWS

5.0
Anonymous Business Development Manager, Software Development Company Lviv, Ukraine

Octopus Agency’s efforts have contributed to the overall enhancement of our online presence. Their use of Scrum, SEO dashboard, and weekly status calls has resulted in a convenient workflow. Their industry-specific knowledge and project management make them stand out.

Octopus Agency’s efforts have contributed to the overall enhancement of our online presence. Their use…

5.0
Verified Review
Kostiantyn Boskin Founder, AI Development Company Kyiv, Ukraine

Octopus Agency’s strategic approach has significantly increased the client’s organic traffic, search engine rankings, and visibility in relevant industry searches. The team’s knowledge of SEO best practices and latest trends, combined with their personalized approach, ensures the best results.

Octopus Agency’s strategic approach has significantly increased the client’s organic traffic, search engine rankings, and…

5.0
Verified Review
Lasha Maisuradze Co-Founder, Oda House Manhattan, New York

Thanks to Octopus Agency’s efforts, the client has noticed an increase in their site traffic and keyword rankings. The team leverages their knowledge and technical expertise to deliver quality results. Furthermore, their professionalism and responsiveness have been commended by the client.

Thanks to Octopus Agency’s efforts, the client has noticed an increase in their site traffic…

5.0
Verified Review
Marc Hodges Marketing Specialist, Fashion Retailer New York City, New York

Thanks to Octopus Agency’s efforts, the client has seen increased rankings and visibility, resulting in more traffic and leads. The team communicates effectively and efficiently. Their expertise in the industry is impressive.

Thanks to Octopus Agency’s efforts, the client has seen increased rankings and visibility, resulting in…

5.0
Verified Review
Willy Luevano Seller, Moving & Storage Services Company New York City, New York

Octopus Agency’s ongoing support has improved the company’s website by 56.9% yearly. The team has demonstrated promptness and distinctness in explaining activities and optimizations. Moreover, their willingness and capabilities to address any concerns are crucial to the project’s success.

Octopus Agency’s ongoing support has improved the company’s website by 56.9% yearly. The team has…

5.0
Verified Review
Brad Payne Senior Vice President, E-Commerce Company Chicago, Illinois

Octopus Agency successfully launched the client’s brand. The team worked closely with the internal team to optimize and migrate the websites. Their structuredness and communication were notable in the workflow.

Octopus Agency successfully launched the client’s brand. The team worked closely with the internal team…

5.0
Verified Review
Terry Carroll Senior Project Manager, Financial Services Company United Kingdom

Octopus Agency’s campaign has helped increase online visibility on Google and organic traffic. A responsive, transparent, and thorough partner, they communicate reports with explanations and recommendations through email and virtual meetings. Moreover, the team is highly knowledgeable in this field.

Octopus Agency’s campaign has helped increase online visibility on Google and organic traffic. A responsive,…

5.0
Verified Review
Bernd Biermann CMO, Beauty & Cosmetics Retailer Munich, Germany

Octopus Agency has quickly onboarded in the project and solved the crux of the problems, recovering website traffic. The team streamlines constant and open communication, providing consultations and discussing the traffic solution. Moreover, they’ve gone the extra mile to ensure project success.

Octopus Agency has quickly onboarded in the project and solved the crux of the problems,…

5.0
Verified Review
Matthew Grant CTO, Insurance Company United Kingdom

Octopus Agency has successfully created result-driven SEO strategies that have increased the client’s metrics and organic results by 96%. Moreover, the client is able to implement tactics and test scenarios that boost prospects. Their consistency, accessibility, and communication are impressive.

Octopus Agency has successfully created result-driven SEO strategies that have increased the client’s metrics and…

5.0
Verified Review
Oleksandr Shevchuk Head of Marketing, ECOVILL.MEDIA Ukraine

So far, Octopus Agency has increased the client’s leads by 273%. They have an ever-growing knowledge base and empathy for their clients, resulting a very helpful and patient process. The vendor also provides monthly status reports for their campaigns.

So far, Octopus Agency has increased the client’s leads by 273%. They have an ever-growing…

5.0
Verified Review
Marina Semenyuk CMO, ECOVILL Lviv, Ukraine

The client is delighted with all the improvements in their company’s growth over the past months. Octopus Agency has exhibited seamless project management to ensure the project’s success. They’re responsive, timely, and knowledgeable in the partnership.

The client is delighted with all the improvements in their company’s growth over the past…

5.0
Verified Review
Ričardas Ramaneckas Chief Technology Officer, Reward Pointers New York City, New York

With Octopus Agency, several related keywords ranked on the first page of search engines. The team provided a dedicated project manager who effectively structured the communication flow. Customers can expect a meticulous and professional vendor team.

With Octopus Agency, several related keywords ranked on the first page of search engines. The…

5.0
Verified Review
Vitaliy Shynkarenko CEO/Dog Trainer/Zoopsychologist, TAILS Lviv, Ukraine

Within four months of working with Octopus Agency, the client’s monthly SEO traffic grew from zero to 1,804 people. The company consistently ranked first to third in their country for all priority keywords, proving a successful partnership. Their desire to uplift the company was praiseworthy.

Within four months of working with Octopus Agency, the client’s monthly SEO traffic grew from…

5.0
Verified Review
Brian Stallings CMO, CRM Platform United Kingdom

Octopus Agency has successfully boosted the client’s rankings on Google. The average search result across tracked keywords is now on the second page, whereas they were previously in the seventh or eighth page. They are responsive and committed to the partnership.

Octopus Agency has successfully boosted the client’s rankings on Google. The average search result across…

5.0
Іра Гузікевич Marketer, Ukrainian-Polish Joint Venture “ZVK” Lviv, Ukraine

As a result of Octopus Agency’s work, the client saw an improvement in their ranking and traffic. The team was knowledgeable, communicative, and thorough. They also made it easy for their client to see competitive trends.

As a result of Octopus Agency’s work, the client saw an improvement in their ranking…

5.0
Anonymous CEO, yato24.com.ua Lviv, Ukraine

Octopus Agency has helped the client consistently grow their web traffic every month, increasing their organic traffic by 10 times in the past two years. Their extensive and encompassing abilities enabled them to find solutions to fix complex issues. Moreover, they facilitate productive meetings.

Octopus Agency has helped the client consistently grow their web traffic every month, increasing their…

5.0
Verified Review
Anonymous CEO, RedRocket SEO Agency San Diego, California

Impressively, Octopus Agency successfully set up the client’s goals on their Google Analytics, causing the engagement and traffic to increase. The team streamlined robust communication, fostering a positive relationship with the in-house staff. What stood out the most was their top-tier outputs.

Impressively, Octopus Agency successfully set up the client’s goals on their Google Analytics, causing the engagement…

5.0
Verified Review
Archie Butcher Marketing Manager, Beta Trader United Kingdom

Octopus Agency leverages their extensive SEO knowledge to provide effective recommendations and optimize the client’s site. The team delivers on time and communicates well with the client to ensure a seamless workflow. They impress with their high-quality work and efficient processes.

Octopus Agency leverages their extensive SEO knowledge to provide effective recommendations and optimize the client’s…

5.0
Verified Review
What’s included
Services

What’s Included in Website Development SEO

We provide comprehensive SEO support during website development, starting from the design stage. Before beginning work, we thoroughly analyze the niche, competitors, and the future project’s structure, and only then do we build a strategy and carry out the planned tasks.
1 Niche and competitor analysis

We research top-ranking competitor websites’ structure, semantics, and backlink profiles to understand which approaches are already working in your niche.

Based on this analysis, we build a strategy that takes competitors’ strengths into account, allowing us to create a better structure and content before your site even launches.

2 Semantic core development

We collect target audience search queries based on frequency and search intent, cluster them by topic, and distribute them across the future pages of the site.

This prevents keyword cannibalization and ensures each page receives its own relevant set of queries before layout even begins.

3 SEO site structure development

We design the hierarchy of sections, URLs, breadcrumbs, and internal linking logic based on the collected semantic core.

This ensures convenient navigation for users and proper distribution of link equity between pages from the very first day of indexing.

4 Technical SEO optimization during website development

We prepare technical requirements for developers: requirements for loading speed, mobile responsiveness, schema markup and correct page indexing.

This helps avoid common technical errors that are usually discovered only after the site launches and then have to be fixed urgently.

5 SEO quality control during development

We check how the development team implements our recommendations at every stage — from the technical specification to the final version before release.

This guarantees the site goes into production with a ready SEO foundation, without the need to rework the structure or technical part after the fact.

6 Reasons

6 Reasons
work with Octopus AGENCY

Advantages

Our company is your reliable partner in SEO at the website development stage. In our work, we adhere to specific principles that allow us to achieve results even before the project launches.

SEO before the project even launches

We join at the prototyping or design stage to define the structure, semantics, and technical requirements before launch, avoiding costly post-release rework.
1
Flag

Experience working with new websites

We take into account the specifics of young domains with no history or backlink profile, in order to achieve the first results 6–7 months after launch.
2
Result

Comprehensive approach to SEO

We combine technical optimization, semantics, structure, and content into a single strategy. Every element of development is aligned with SEO requirements, rather than added separately after release.
3
Transparency

Focus on long-term organic growth

We build an SEO foundation that continues to work for rankings and traffic for years after launch. The strategy takes into account business scaling and the addition of new site sections.
4
Efficiency

Preventing costly SEO mistakes after launch

We identify structural risks, duplicate pages, and technical errors before they get indexed by Google. This helps save budget on fixing problems after the site has already launched.
5
Team

Transparency and clarity

We provide a step-by-step work plan and reporting for each stage. We work in sprints, hold video calls after each stage, and communicate in a format convenient for the client.
6
Intelligibility
Answers

MOST POPULAR

FAQ
We have collected the most popular questions from customers and answered them
01

Yes. SEO at the development stage allows you to establish the right structure and technical foundation, which significantly reduces the cost and time of further website promotion after launch.

02

The duration of the work depends on the scale of the project (online store, corporate website, or startup) and usually takes from 1 to 4 months, running in parallel with the work of developers and designers.

03

Niche analysis, semantic core development, SEO structure planning, technical optimization, and monitoring the implementation of recommendations throughout the entire website development cycle. If needed, we also advise the development team on technical requirements and take part in reviewing mockups for SEO compatibility.

04

Yes, we support the project at every stage and check that all SEO recommendations are implemented correctly before the site launches.

05

Yes, we continue working together after launch, providing further promotion, analytics, and scaling of organic traffic for the new site’s SEO.. This is a logical continuation of the work started at the development stage, allowing us to preserve and build upon the SEO foundation already established.

Blog

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Fintech SEO A Comprehensive Guide to Success in 2025

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Marketing Strategies for Fintech Startups and Midsize Business

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How To Rank In ChatGPT: Best Practices 2025

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ChatGPT has emerged as a mighty force, transforming how users receive and interact with information. Generating free traffic from Chat GPT is one of the high-potential b2b marketing channels in 2025. This guide provi ...

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The marketing funnel is not merely a strategy's path to success, attracting prospects. While businesses continue seeking to reach other businesses, developing an understanding and creating a B2B marketing funnel will transform one's approach: ensure high conversion rates and soli ...

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22 Common SEO Issues And How to Fix Them

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Navigating the myriad of SEO issues can be intimidating to businesses that are just starting or without technical expertise. Businesses need to change their strategies with every update the search engines are releasing on their algorithm updates and changes in user behavior. ...

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How to Rank in AI Search Results Effective Strategies 2025

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Nowadays traffic from AI search/assistants is no longer a privilege but a matter of survival and growth. As AI search engines continue to redefine how information is accessed and consumed, mastering AI search SEO becomes pivotal for businesses aiming to maintain visibility and re ...

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Web3 Marketing: The Complete 2025 Guide

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Web3 is digital revolution, it is a paradigm shift that will finally give consumers and brands their rightful due. This guide will go deep into details: strategies, benefits, and challenges for blokchain projects. The potential of Web3 is immense; the unparalleled opportunities i ...

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B2B Marketing Trends You Need to Know in 2025

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B2B marketing in 2025 is marked by rapid development and moving toward personalization and technology. Digital transformation has brought businesses together with their respective audiences in a way never experienced through customer-centric approaches and state-of-the-art techno ...

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10 Best B2B Marketing Channels to Boost Your Revenue

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For B2B marketing channels, staying ahead of the curve is essential for driving revenue and maintaining a competitive edge. In 2025, a few channels will be especially potent in reaching and engaging business audiences. This article delves into the top 10 B2B marketing channels, t ...

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Web3 Community: A Comprehensive Guide 2025

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Welcome to the future of digital interaction, whereby a Web3 community is in itself a living and breathing paradigm of decentralization, transparency, and, ultimately, a user-empowering force. By the beginning of 2025, the Web3 ecosystem has turned into one of the cornerstones of ...

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SEO Performance Metrics How to Track and Measure SEO Results

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SEO is an ever-evolving field and tracking the right SEO metrics is crucial for measuring success. Without proper SEO measurement, it's impossible to determine whether your efforts are driving real results or if adjustments are necessary to enhance performance. This guide will ex ...

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Lead Generation Strategies Every Startup Needs to Know in 2025

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A well-structured lead generation model is key to the success of a startup in 2025, as it provides a base for sustainable growth and competitive advantage. With top strategies such as multi-channel inbound marketi ...

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Digital Marketing Strategies for Startups in 2025

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Launching a startup in 2025 requires more than a brilliant idea—it demands a comprehensive digital marketing strategy to stand out in a competitive market. In an era where digital presence is synonymous with business success, understanding the nuances of online marketing is cruci ...

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SaaS SEO Strategy A Complete Guide to Drive Organic Growth

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SEO is a potent marketing channel through which SaaS can accelerate its growth and increase its annual recurring revenue. А well-executed SaaS SEO strategy helps attract high-intent prospects from Google, improve brand visibility, and ultimately convert traffic into loyal custome ...

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SaaS Inbound Marketing Key Techniques for Lead Generation Success

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Inbound marketing has completely changed the way SaaS companies attract, engage, and retain customers by shifting focus from aggressive sales to leveraging marketing automation for creating meaningful interactions. Inbound places such strong emphasis on the creation of valuable c ...

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Content Marketing for Startups Essential Tips And Strategies

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The Step-By-Step Guide to SEO for Startups

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How to Outsource SEO A Comprehensive Guide

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Killer SEO Strategies for IT and Technology Companies

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Getting Traffic but No Sales? 12 Real Reasons Why Your Leads Aren’t Converting

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Why You Shouldn’t Trust Guaranteed SEO Services

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The Startup Guide to Inbound Marketing 2025

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